Thursday, July 10, 2008

iScream, uScream, we-all-Scream for iPhone

What really struck me about the line outside Palo Alto’s Apple store on University Avenue today wasn’t how long it was. It wasn’t, in fact, long – only a handful of people waited to become proud owners of the new iPhone 3G.

Rather, the surprise came from how everyone expected the line to be long – and saw potential in the predicted media attention.

Anticipating that fans stretching around the block as in times past would cause reporters and cameras to circle like flies, businesses used the Apple iPhone release as free advertising.

The few people waiting – including a die-hard Mac user since 1984 and two teens who’d earlier been “banned for life” from Apple for downloading third-party apps onto an in-store phone – reaped the benefits.

According to the teens, Danny Fukuba and Eric Vicenti, a truck pulled up and plied them with Smartwater, the designer H2O. Product-design firm MindTribe handed out free t-shirts.
Design firm Speck – like MindTribe, based nearby in downtown Palo Alto – gave out a bright blue iPhone case, a color they said was limited to only 300 worldwide, according to a third teen in line.

Well, those companies were right. The Weekly did send me out and I did interview line-sitters, few though they were. And here their products are, getting air time on my blog – and on our video.

Check out the video for a look at what happens when someone tries to come between an Apple-enthusiast and his iPhone.

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